Oracle’s Modern Marketing Interview with Sara Shuman, Published on June 8, 2018 Recently, we sat down with the charming Sara Shuman, the interactive creative director at Oracle, to talk about how she has learned to ride the ebbs and flows of the technological sea. From analog computing to voice-driven experiences, Shuman has seen it all […]
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A/B Testing Your Resume
Is it possible to optimize your resume with A/BTesting? We say yes – test everything, even your resume. A/B testing is a way of comparing two versions of a web page, or an email/landing page, to determine which one performs better. With A/B testing, two or more options of a page are shown to random […]
5 TIPS: How To Successfully Manage Distributed Creative Teams
Virtual workspaces enhance efficiency and enable hiring the best talent, no matter where they live. Being liberated from an office space has big benefits. During my personal engagement of 18-years as a successful remote worker myself, I’ve learned essential skills for managing a team successfully from afar. Managing remote teams isn’t without its challenges. Some […]
Non-Creepy Personalization Done Right
Gone are the days of just welcoming the user to your website with their first name, “Hello Sara.” It’s simply not enough anymore as there are so many robust ways to deliver personalized content in a “non-creepy” way. Today through the use of Artificial Intelligence, location based data, and Machine Learning, there are more and […]
Do Digital Design Trends have a Shelf Life?
After looking at the top 10 future website trends for 2019 (blog post coming), it made me pause and consider the question “How long DO digital website design trends have a shelf life?” Some trends tend to be either driven by a new type of code that’s available. Or it’s just personal meme/gestalt-like preferences that […]
Create Your Own Personal Brand Style Guide – be unique
Creating and identifying your own personal branding is essentially looking at what your competencies are and then clearly expressing your skills, personality, and core values in a more “tongue-and-cheek” like Brand Style Guide presentation. DOWNLOAD Sara Shuman’s Personal Brand Style Guide (PDF) We can all be a brand and the idea of cultivating a creative […]