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Sara Shuman

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How to style the STOCK out of your Stock Photography.

October 28, 2020 by Sara Shuman 15 Comments

Stock photography is hurting your brand. Stock photography is generally fine on its own. The problem with stock photos is we’ve seen them on a thousand other sites. More importantly, stock photography can’t offer users authenticity – brand authenticity. Turns out, they’re hurting your brand image. According to the Neilsen Norman Group, usability and eye-tracking […]

Fit Footers–new and improved Fat Footers

September 10, 2020 by Sara Shuman Leave a Comment

Splunk’s ginormous fat footer re-imagined for quick scanability.  When fat footers end-up being similar to our junk drawers (ahem, I have some too), the link collection can be so big that it is impossible for your visitors to scan quickly. An overstuffed footer breaks the whole reason for a fat footer in the first place, […]

Accessibility Matters – SAP’s home page banner image fail

September 4, 2020 by Sara Shuman Leave a Comment

Color contrast is a common web accessibility issue that is often overlooked. Luckily, SAP quickly fixed the error. People who may have low vision, or maybe colorblind, typically encounter some difficulty distinguishing text from a background color if the contrast is insufficient. There are nearly three times more individuals with low vision than those with […]

Before and After IBM Main Menu Suggestion

The Power of UX Simplicity–IBM’s main menu reimagined

September 2, 2020 by Sara Shuman 1 Comment

Put IBM’s main menu navigation on a diet–stat.  Whenever a website’s main menu has a scroll bar inside, it’s essentially broken. Or, if the main menu fills-up the entire screen, it’s adding a huge cognitive load on the user. But that doesn’t mean the UX/UI design team initially built it that way. Sometimes a collision […]

The up side of the pandemic? Life changing innovations that could make the “new normal” a better place for everyone.

April 19, 2020 by Sara Shuman Leave a Comment

Quickly accepting the losses of our “old” normal will help move us into the next phase. “Never let a serious crisis go to waste,” said the former Obama adviser Rham Emanuel. He recently reprised that quote which he originally used during the 2008 financial crisis. Speaking on ABC’s This Week, Emanuel pointed out, “It’s an […]

Video Conference Survival Hacks – from backgrounds, lighting tips, to bingo!

April 2, 2020 by Sara Shuman Leave a Comment

Having worked from home for over 15 years, here are some “the new normal” video conference tips and tricks. It looks like Zoom has become the new Kleenex in the video conferencing platform. They certainly were not the first mover in this space but ended up being the most successful fast follower to win this […]

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About Sara

Sara is a plug-and-play digital experience creative director available for freelance or and FTE role.

Contact

Address: Southern California, Los Angeles
Phone: +1-(310)-614-2969
Email: [email protected]

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Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

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