Today it’s key for companies to have a digital first strategy when creating and delivering any digital engagements.
Gone are the days of designing for a desktop and then figuring it out later how to make it work on a mobile devise. Luckily mobile responsive design systems have been around for a few years and most coding and design teams have embraced those main principles.
For a digital design project to successfully deliver on business objectives, regular releases and frequent improvements informed by metrics will need to be implemented:
- Decide – put ideas in motion
- Analyze – look at existing metrics
- Design – rapidly create personas, customer journeys, and finally design wireframes and prototypes
- Test – conduct usability testing with at least 8-10 of your company’s users to see trends, successes, and failures
- Release – make edits and have no fear to release this informed new design
- Learn – look at metrics and confirm if the design is successful, if the copy was well written, and the right type of content is delivered in the right place. Tweak the dials and see if performance and increase.