Sara Shuman brings a balance of technical and aesthetic experience to any interactive design project.
With 12+ years of digital design experience and 4 years developing AI-enhanced SaaS platforms, Sara Shuman is a strong candidate for any Conversational AI chat UI/UX lead position. Sara has extensive B2B and B2C SaaS product design experience. She has successfully led various digital creative teams. She works closely with developers, product managers, and other stakeholders to understand user needs and goals, as well as the capabilities and limitations of the technology.
Amazon Alexa, AI Conversational Designer
Amazon Alexa Devices, April 2024 – July 2025 (contract)
Principle AI Conversational UI/UX Designer
USC Libraries, Jan 2023 – Current (contract)
Responsible for designing, developing, and testing efforts for improving the conversational AI-powered “USC Interactive Interviews” chatbot dialog to be more intuitive and user-friendly. This role requires a deep understanding of human behavior and psychology, as well as experience in designing conversational interfaces. And ultimately creating a conversational flow that feels natural and intuitive, while also providing users with the information and assistance they need. LINK: USC Digital Repository – Interactive Interviews
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Head of AI Product Design
StoryFile, March 2020 – Dec 2022
Responsible for designing, developing, and testing the Conversa AI-Conversational SaaS platform that powers StoryFile’s conversational video AI chatbots – videos that talk back. This next-generation AI platform and natural language processing mimic a real conversation, preserving the subject’s answers for future generations to explore. LINK: http//www.storyfile.com
WATCH 60-MINUTES VIDEO: https://youtu.be/aWT4zueWAt8
Creative Director/PM
PerimeterX, July 2019 – May 2020 (contract)
Led a holistic redesign of perimeterx.com with the main goals to increase demand generation and implement a more modern rebrand. Helped develop a backend CMS system to enable the internal team to publish the site. Delivered a more product-focused user experience that helps potential customers find what they are looking for. Successfully increased demand generation by x6. I was asked to extend my engagement to help Project Manage implement Phase 2 website enhancements.
Digital Creative Director
Oracle, Jan 2010 – March 2019
Responsible for leading the interactive UX/UI/Demand Generation/Production team of 25+ who created, designed, and measured usability success for all of Oracle’s web marketing properties–including demand generation, emails, landing pages, and mobile touch applications. Developed and implemented fresh new ways to present products and services for Oracle.
Sr. Interactive Designer
Sun Microsystems, 2008 – 2010
Managed, architected, and designed projects across all digital touchpoints from strategy to production. Worked closely with the Brand, Marketing, Information Architecture, and Publishing teams to strategize and implement redesigns of the Sun.com website.