Sara Shuman brings a balance of technical and aesthetic experience to any interactive design project.
With 12+ years of digital design, experience makes Sara Shuman a strong candidate for any creative lead position. Sara has both strong B2B and B2C experience. She successfully led various digital creative teams – UX designers, UI designers, image production team, email/landing pages, and social resources.
Sara builds intuitive and engaging top of funnel customer digital journeys with a strong belief in iterative experimentation and integrating relevant capabilities to create scalable, optimized online experiences.
Head of Product Design
StoryFile, March 2020 – current
Responsible for crafting and developing StoryFile’s backend dashboard/tool to power the conversational 3-D interactive artificial intelligence video software – videos that talk back. This AI platform and natural language processing mimic a real conversation, preserving the subject’s answers for future generations to explore. Built for education, media, and entertainment, where connecting via interactive video/voice interaction drives a deeper connection with the end-user.
WATCH 60-MINUTES VIDEO: https://youtu.be/aWT4zueWAt8
Creative Director/PM
PerimeterX, July 2019 – May 2020 (contract)
Lead a holistic redesign of perimeterx.com with the main goals to increase demand generation and implement a more modern rebrand. Helped develop a backend CMS system to enable the internal team to publish the site. Delivered a more product-focused user experience that helps potential customers find what they are looking for. Successfully increased demand generation by x6. I was asked to extend my engagement to help Project Manage implementing Phase 2 website enhancements.
Digital Creative Director
Oracle, Jan 2010 – March 2019
Responsible for leading the interactive UX/UI/Demand Generation/Production team of 25+ who created, designed, and measured usability success for all of Oracle’s web marketing properties–including demand generation, emails, landing pages, and mobile touch applications. Developed and implemented fresh new ways to present products and services for Oracle.
Sr. Interactive Designer
Sun Microsystems, 2008 – 2010
Managed, architected, and designed projects across all digital touch-points from strategy to production. Worked closely with the Brand, Marketing, Information Architecture, and Publishing teams to strategize and implement redesigns of the Sun.com website.
Sr. Interactive Designer
OIC Media Agency, 2006 – 2008 – Clients: Sun Microsystems, PowerBar + IronMan
Developed the first community platform website for PowerBar and IronMan. Designed and developed Sun.com in conjunction with the marketing teams.
Sr. Interactive Designer
Quiksilver/Roxy, 2006 – 2008
Designed Quiksilver.com and Roxy.com, both online eCommerce websites. Developed the SURF/SNOW community platforms.
Creative Director
Interactive Design Services, 2006 – 2008 – Clients: Quiksilver, Roxy, Shoah Foundation, Library of Congress, Team One (Lexus), Disney, Lionsgate, Capital Records
Hands-on art director specializing in designing, creating, developing, and implementing custom branded interactive user experiences.