Sara Shuman

Conversational AI UX Designer

Making Conversational AI feel human.

Hi, I'm Sara Shuman, a Conversational AI UX Designer specializing in Voice UX, AI product design, LLM evaluation, and multimodal experiences.

I've spent my career designing AI experiences that make complex technology feel natural, intuitive, and genuinely useful. From designing production Alexa+ voice experiences to pioneering interactive AI conversations, my goal has always been the same: make AI feel less like technology and more like a natural conversation.

Explore My Work

Great conversational AI starts with a few simple principles.

Be Human

Design AI conversations that feel natural, empathetic, and intuitive—not robotic.

Be Helpful

Help people accomplish their goals quickly with clear, relevant, and useful responses.

Build Trust

Create experiences that are transparent, reliable, and worthy of customers' confidence.

Keep It Clear

Reduce complexity by writing conversations that are concise, understandable, and easy to follow.

Keep Learning

Use customer feedback, testing, and AI evaluation to continuously improve the experience.

Keep It Simple

The best AI feels effortless. People should simply think, "Wow, that was easy."

Featured Work

What folks are saying.

Team 1

Chris HaagaSun Microsystem's Creative Director

"Sara's got the one-two punch; a highly capable designer with terrific interpersonal skills. Her design work is always high quality and she cares about results."
Team 2

Christina Cavanna VP Oracle Marketing

"Sara is a great digital designer, a creative thinker, and a thoughtful collaborator. She was constantly suggesting new ways of approaching a challenge, and always stayed on top of the latest, most modern practices to enhance our digital strategy."
Team 3

Lori GranvilleVP Oracle Marketing

"I've not worked with many people who worked harder or had more passion for her job than Sara. She has been an integral part of my work for the past couple of years modernizing Oracle's websites."

Recent Blog Articles

Let’s Make AI Feel Human.

If you have a freelance design position available or an FTE, let's talk.
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