Is it possible to optimize your resume with A/BTesting? We say yes – test everything, even your resume.
A/B testing is a way of comparing two versions of a web page, or an email/landing page, to determine which one performs better. With A/B testing, two or more options of a page are shown to random users. Statistical analysis is then used to determine which option performs better, thus taking the guesswork out of converting webpages.
Historically, before data-driven design strategies existed, it was the decision of either the Creative Director OR the client to decide which option to use. Now we can use modern digital tools to be the truthsayer, nailing the success of any design project.
In other words, we can now clearly AIM and then SHOOT … vs. SHOOTING first, and then AIMING.
Here are the 3 main elements for success:
- DESIGN. Look at the overall design of the asset, and tweak design elements – color pallets, fonts, layout, asset treatments, and CTA buttons. These changes can make a big impact on performance.
- CONTENT. Look at the content that is being presented and assess if this is the RIGHT content, in the RIGHT context, valuable for the user.
- WRITING. The design might be great, and the content super valuable, but the writing style uses LOTS of words, or LOTS of marketing fluff, negatively impacting a successful conversion.
Note that only the color pallet and the profile picture were changed on these two different resume options. Which one do you prefer? (See Full Designs Below)