At StoryFile, our values are centered around trust, authenticity, and innovation. How do we in Product Design work with these values in mind? Easy. We integrate our collective 50+ years of successful B2B digital design experiences to emphatically solve both the users’ needs and StoryFile’s business objectives. With over 16k+ SaaS companies that have launched […]
Try out my StoryFile – videos that talk back
Give it a try. Ask me a question… “What do you do for a living?” Find question hints on the bottom left side to see what questions I answered. StoryFile’s technology allows the user to go where conversational video has never been before. We capture human history that transcends space and time, combining state-of-the-art video […]
How to style the STOCK out of your Stock Photography.
Stock photography is hurting your brand. Stock photography is generally fine on its own. The problem with stock photos is we’ve seen them on a thousand other sites. More importantly, stock photography can’t offer users authenticity – brand authenticity. Turns out, they’re hurting your brand image. According to the Neilsen Norman Group, usability and eye-tracking […]
Fit Footers–new and improved Fat Footers
Splunk’s ginormous fat footer re-imagined for quick scanability. When fat footers end-up being similar to our junk drawers (ahem, I have some too), the link collection can be so big that it is impossible for your visitors to scan quickly. An overstuffed footer breaks the whole reason for a fat footer in the first place, […]
Accessibility Matters – SAP’s home page banner image fail
Color contrast is a common web accessibility issue that is often overlooked. Luckily, SAP quickly fixed the error. People who may have low vision, or maybe colorblind, typically encounter some difficulty distinguishing text from a background color if the contrast is insufficient. There are nearly three times more individuals with low vision than those with […]
The Power of UX Simplicity–IBM’s main menu reimagined
Put IBM’s main menu navigation on a diet–stat. Whenever a website’s main menu has a scroll bar inside, it’s essentially broken. Or, if the main menu fills-up the entire screen, it’s adding a huge cognitive load on the user. But that doesn’t mean the UX/UI design team initially built it that way. Sometimes a collision […]