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Sara Shuman

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Content Strategy

March 14, 2017 by Sara Shuman

Clearly communicating to your users is equally as important as design and UX.

Looking at digital content as a marketing communications tactic, without a unifying strategy to build and deliver it as demand for it grows, is a recipe for missed opportunities, mixed messages, high costs and big risks to the brand. Using natural language helps with content consumption and SEO. Think like a user and use words they will be searching for. For example: If the product is called “Oracle Financials”, then don’t use “Monitization Hub” as the product header.


Quality content, that is well written, enables the following:

  1. Attracts customers through search, engages them, and builds trust.
  2. Reach the customers you want without being blocked. Ad blocking software is used by 25% of Internet users. In 2016, 70 million Americans used an ad blocker, a jump of 34% over 2015. That figure will grow another 24% in 2017 to 86 million people.
  3. Helps consumers remember a brand and encourages them to engage more personally with the company.
  4. Increases search visibility and authority.

 

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About Sara

Sara is a plug-and-play a Conversational AI chat UI/UX designer who plays a critical role in ensuring that conversational AI applications are both functional and engaging

Contact

Address: Southern California, Los Angeles
Phone: +1-(310)-614-2969
Email: [email protected]

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Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

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