Clearly communicating to your users is equally as important as design and UX.
Looking at digital content as a marketing communications tactic, without a unifying strategy to build and deliver it as demand for it grows, is a recipe for missed opportunities, mixed messages, high costs and big risks to the brand. Using natural language helps with content consumption and SEO. Think like a user and use words they will be searching for. For example: If the product is called “Oracle Financials”, then don’t use “Monitization Hub” as the product header.
Quality content, that is well written, enables the following:
- Attracts customers through search, engages them, and builds trust.
- Reach the customers you want without being blocked. Ad blocking software is used by 25% of Internet users. In 2016, 70 million Americans used an ad blocker, a jump of 34% over 2015. That figure will grow another 24% in 2017 to 86 million people.
- Helps consumers remember a brand and encourages them to engage more personally with the company.
- Increases search visibility and authority.