Digital Demand Generation enables businesses to drive awareness to generate marketing leads via an email capture.
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- Oracle’s landing page design – Sara Shuman managed the UX/Design team.
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- Examples of Oracle’s A/B tested landing page designs – Sara Shuman managed the UX/Design team.
Designing a successful demand generation campaign has evolved over the years. It used to be a successful landing page was just a single asset with a form field next to it. Now, as users have become more sophisticated in their research tactics, landing pages have morphed into much more robust page layouts that deliver more information and multiple ways for the user to learn about a business product offering. It’s also important from a design perspective to have the complete campaign have the same look and feel from email design, landing page, thank you pages, and any follow-up information. Landing pages are great candidates for conducting traditional A/B testing to enable the best converting page design.
Successful types of content that pull higher conversions are:
- Webinars
- Whitepapers
- Calculators
- Special Offers