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Sara Shuman

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eCommerce Design

February 17, 2019 by Sara Shuman

Creating successful eCommerce websites is all about utilizing great product photography and an effortless purchase process.

Download eCommerce Design Portfolio (PDF)

Example of an eCommerce website Sara Shuman designed.
Lower product page example of an eCommerce site Sara Shuman designed.

Site design by Sara Shuman
Site Design by Sara Shuman

Best practices to follow for designing successful eCommerce websites:

  1. Identify the Key Personas – get a clear picture of who is your key user/purchaser base is all about.
  2. Competitive Analysis – take a look at the competitive space and identify where your brand can offer a unique offer in the space.
  3. Distinctive Beauty Shots – spend the time and money to source great hero shots for your home page. The first impression is critically important to success.
  4. Crisp Product Shots – also extremely important to get clear, engaging product shots to let the user see and almost touch the product online.
  5. Template Flow – keep pattern consistency from the home page to the gateway page, to the product details page, keep a consistent layout and image sizes for both UI consistency and production work efficiency.
  6. Clear Touchable CTAs – making the CTAs engaging can be easy. Make the button be the highest design contrast on the page, use verbs in the link, and DON’T just use generic non-SEO-friendly “Learn More”. Use natural language that a user would be searching for.
  7. Measure Success – once the site is launched doesn’t mean it’s done. Take a look at metrics and tweak the design, color, copy, and even layout to see which works best.

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About Sara

Sara is a plug-and-play a Conversational AI chat UI/UX designer who plays a critical role in ensuring that conversational AI applications are both functional and engaging

Contact

Address: Southern California, Los Angeles
Phone: +1-(310)-614-2969
Email: [email protected]

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Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

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