• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Skip to footer navigation
  • +1-(310)-614-2969
  • [email protected]
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Sara Shuman

  • Experience
  • Clients
  • Portfolio
  • Blog
  • Contact

The Power of UX Simplicity–IBM’s main menu reimagined

September 2, 2020 by Sara Shuman

Put IBM’s main menu navigation on a diet–stat. 

Whenever a website’s main menu has a scroll bar inside, it’s essentially broken. Or, if the main menu fills-up the entire screen, it’s adding a huge cognitive load on the user. But that doesn’t mean the UX/UI design team initially built it that way. Sometimes a collision of form and functionality can occur. First, the content team fills-up their nifty new design UI element and breaks it by adding too much content. Then, a quick fix is suggested by the tech team to add a scroll bar inside that element. But that doesn’t ultimately fix the user experience, as the navigation is still a full-screen wall of links. Not a great experience for someone to try and (easily) find what they’re looking for.

Take a look at the before and proposed after example of IBM’s menu – it’s 50% the height of the current menu, while re-architecting a similar list of links within the navigation:

 

 

 

 

 

 

Footer

About Sara

Sara is a plug-and-play a Conversational AI chat UI/UX designer who plays a critical role in ensuring that conversational AI applications are both functional and engaging

Contact

Address: Southern California, Los Angeles
Phone: +1-(310)-614-2969
Email: [email protected]

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

Copyright © 2023 · Kreativ Pro on Genesis Framework · WordPress · Log in

  • Experience
  • Clients
  • Portfolio
  • Contact