Why WIX May Fall Short in the AI-Driven Website Creation Arena
Initially thrilled to explore the capabilities of WIX’s AI website builder, I set out to redesign my WordPress portfolio website. The platform’s promise of easy and intuitive design piqued my intrigue, but my personal experience fell short of these expectations. Despite its ostensible simplicity, the AI tool presented significant limitations in design flexibility, often producing results that looked remarkably standard and lacked nuance.
With the advent of artificial intelligence (AI) in website design, it was only a matter of time before digital giants like WIX announced their own offerings. However, a closer look reveals that the touted AI capabilities of WIX’s new tool might lack the depth that serious web development demands.
But, as is often the case with emerging technologies, it’s essential to differentiate between clever marketing and genuinely useful tools.
WIX’s Double-edged Sword: A Clean UI Meeting Disappointing Functionality
Embarking on my website-building venture with WIX was a journey of mixed experiences. While the platform’s sleek User Interface and User Experience (UI/UX) initially drew me in with its modern, clean design, its operational aspects were a letdown. The performance didn’t match the platform’s impressive exterior, delivering a designing process that was more hindered than helped by the AI. As I delved deeper, my anticipation was met with disappointment due to functional limitations that didn’t live up to WIX’s glamorous interface promise.
Step 1 – AI-Prompts & Template Recommendations
Utilizing WIX’s AI prompts to generate copy suggestions and recommended templates initially seems innovative and promising. However, the output often comes across as generic and lacks personalized touches, making the process less effective for building a unique portfolio site. Despite its efficiency, the restricted user control and originality were notable drawbacks in my experience. OVERALL RATING: 3 out of 10
Step 2 – Modification of Template
Trying to edit the recommended WIX template design proved to be a major challenge. Although the tool suggests ease of customization, the reality was different. The need to navigate through numerous settings made the process feel less intuitive and more complex than advertised. This lack of straightforward editing detracted from the user experience, presenting a hurdle that made it difficult to personalize the template to my specific needs and creative preferences. OVERALL RATING: 2 out of a 10
Step 3 – Add Content and Additional Pages
Endeavoring to add new pages, edit copy, and manage overall design on the WIX platform was a strenuous exercise. While the system promises simplicity, actual navigation proved to be a bewildering maze of settings and options. Creating new pages became a cumbersome task rather than a straightforward process. Editing the pre-generated copy was challenging, detracting from the smooth workflow anticipated. Managing the overall design was arduous due to myriad complexities, making the illustration of my creative vision ineffectual. OVERALL RATING: 1 out of a 10
LINK TO MY TEST WIX SITE: https://sara70339.wixsite.com/sara-shuman
Ultimately, after grappling with complexities in adding pages, editing copy, and struggling with overall design management in WIX, the experience became unduly burdensome. The promised simplicity seemed more of a marketing statement than an actual user experience. Given these difficulties, I found myself in a position where persistence with the tool was no longer productive.
WordPress, in contrast, offered a more streamlined and intuitive interface. Its platform, despite its own learning curve, provided more flexibility in customization, better content management, and a more straightforward process — this made tasks such as adding new pages or modifying design elements far less challenging. Consequently, I decided it was best to revert to WordPress, as the ease and overall user experience it provided proved to be far more conducive to developing a personalized and effective portfolio website.
Here’s Why WIX Fell Short (and I’m sad about this!)
Limited Creative Control
Cookie-Cutter Design Touch
Inefficient Customization Process
Reliance on User Prompts
Ultimately, as AI continues to evolve, we can hope for future tools that offer stronger customization abilities, more unique designs, and a genuinely intuitive user experience. In the meantime, it’s worth approaching such products with cautious optimism and a keen eye on users’ feedback.