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Sara Shuman

AI-Powered Product & UX Design Leader

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Sara Shuman

Accessibility Matters – SAP’s home page banner image fail

September 4, 2020 by Sara Shuman

Color contrast is a common web accessibility issue that is often overlooked. Luckily, SAP quickly fixed the error. People who may have low vision, or maybe colorblind, typically encounter some difficulty distinguishing text from a background color if the contrast is insufficient. There are nearly three times more individuals with low vision than those with […]

Before and After IBM Main Menu Suggestion

The Power of UX Simplicity–IBM’s main menu reimagined

September 2, 2020 by Sara Shuman

Put IBM’s main menu navigation on a diet–stat.  Whenever a website’s main menu has a scroll bar inside, it’s essentially broken. Or, if the main menu fills-up the entire screen, it’s adding a huge cognitive load on the user. But that doesn’t mean the UX/UI design team initially built it that way. Sometimes a collision […]

The up side of the pandemic? Life changing innovations that could make the “new normal” a better place for everyone.

April 19, 2020 by Sara Shuman

Quickly accepting the losses of our “old” normal will help move us into the next phase. “Never let a serious crisis go to waste,” said the former Obama adviser Rham Emanuel. He recently reprised that quote which he originally used during the 2008 financial crisis. Speaking on ABC’s This Week, Emanuel pointed out, “It’s an […]

Video Conference Survival Hacks – from backgrounds, lighting tips, to bingo!

April 2, 2020 by Sara Shuman

Having worked from home for over 15 years, here are some “the new normal” video conference tips and tricks. It looks like Zoom has become the new Kleenex in the video conferencing platform. They certainly were not the first mover in this space but ended up being the most successful fast follower to win this […]

Welcome to Sprint 1.0 Coronavirus LA – what to expect from a user experience

March 5, 2020 by Sara Shuman

What we can expect in this next 2-week sprint in Los Angeles. Gov. Gavin Newsom declared a state of emergency on Wed, March 5th for Los Angeles over one death from the Coronavirus and seven infected patients in LA County. The virus has now been reported in 12 counties in California and has sickened more […]

Redesigning Every Day Things

Everyday Things We’re Dying to Redesign

January 23, 2020 by Sara Shuman

Let’s save the world from a thousand tiny moments of frustration. There are so many opportunities to redesign everyday life experiences, from voting to scheduling your next doctor appointment effortlessly online. Rethinking online user experiences has been my bread and butter in the tech space. But there are so many everyday experiences that could create […]

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Recent Posts

  • Making Software Smarter: The Case for AI-First Design
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About Sara

Sara is a plug-and-play a Conversational AI chat UI/UX designer who plays a critical role in ensuring that conversational AI applications are both functional and engaging

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Address: Southern California, Los Angeles
Phone: +1-(310)-614-2969
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Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

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