Blog

Is it possible to optimize your resume with A/BTesting? We say yes – test everything, even your resume. A/B testing is a way of comparing two versions of a web page, or an email/landing page, to determine which one performs better. With A/B testing, two or more options of a page are shown to random […]

Virtual workspaces enhance efficiency and enable hiring the best talent, no matter where they live. Being liberated from an office space has big benefits. During my personal engagement of 12-plus-years as a successful remote worker myself, I’ve learned essential skills for managing a team successfully from afar. Managing remote teams isn’t without its challenges. Some […]

Gone are the days of just welcoming the user to your website with their first name, “Hello Sara.” It’s simply not enough anymore as there are so many robust ways to deliver personalized content in a “non-creepy” way. Today through the use of Artificial Intelligence, location based data, and Machine Learning, there are more and […]

Creating and identifying your own personal branding is essentially looking at what your competencies are and then clearly expressing your skills, personality, and core values in a more “tongue-and-cheek” like Brand Style Guide presentation. DOWNLOAD Sara Shuman’s Personal Brand Style Guide (PDF) We can all be a brand and the idea of cultivating a creative […]

Interviewing and hiring super-power-like creative talent can have it’s own set of challenges. Finding someone who is a creative out-of-the-box design thinker isn’t always obvious from  just looking at a resume or a portfolio. Many creative projects shown on portfolios are typically not just the work of the candidate, but also a collaboration the work […]