Let’s save the world from a thousand tiny moments of frustration. There are so many opportunities to redesign everyday life experiences, from voting to scheduling your next doctor appointment effortlessly online. Rethinking online user experiences has been my bread and butter in the tech space. But there are so many everyday experiences that could create […]
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5 digital disruptive trends in 2020 we are keeping an eye on.
If you don’t like change, you’re in the wrong business. Digital Design innovations are changing rapidly, and it’s important to keep an eye on what’s just a passing trend or what actually becomes tomorrow’s mainstream. We need to know the relevant new UI tools and technology that can help us creatives solve business problems in […]
Year in Review – Design Tools. Work smarter, not harder.
Web design tools to help you work smarter in 2020 There are many web design tools available right now that enable designers to work smarter and collaborate more efficiently. The speed of innovation in the web development space is accelerating every year. No matter what you’re trying to do, chances are there’s a tool designed […]
The Music of Great Design by Sara Shuman
Oracle’s Modern Marketing Interview with Sara Shuman, Published on June 8, 2018 Recently, we sat down with the charming Sara Shuman, the interactive creative director at Oracle, to talk about how she has learned to ride the ebbs and flows of the technological sea. From analog computing to voice-driven experiences, Shuman has seen it all […]
A/B Testing Your Resume
Is it possible to optimize your resume with A/BTesting? We say yes – test everything, even your resume. A/B testing is a way of comparing two versions of a web page, or an email/landing page, to determine which one performs better. With A/B testing, two or more options of a page are shown to random […]
5 TIPS: How To Successfully Manage Distributed Creative Teams
Virtual workspaces enhance efficiency and enable hiring the best talent, no matter where they live. Being liberated from an office space has big benefits. During my personal engagement of 12-plus-years as a successful remote worker myself, I’ve learned essential skills for managing a team successfully from afar. Managing remote teams isn’t without its challenges. Some […]
Non-Creepy Personalization Done Right
Gone are the days of just welcoming the user to your website with their first name, “Hello Sara.” It’s simply not enough anymore as there are so many robust ways to deliver personalized content in a “non-creepy” way. Today through the use of Artificial Intelligence, location based data, and Machine Learning, there are more and […]
Do Digital Design Trends have a Shelf Life?
After looking at the top 10 future website trends for 2019 (blog post coming), it made me pause and consider the question “How long DO digital website design trends have a shelf life?” Some trends tend to be either driven by a new type of code that’s available. Or it’s just personal meme/gestalt-like preferences that […]
Create Your Own Personal Brand Style Guide – be unique
Creating and identifying your own personal branding is essentially looking at what your competencies are and then clearly expressing your skills, personality, and core values in a more “tongue-and-cheek” like Brand Style Guide presentation. DOWNLOAD Sara Shuman’s Personal Brand Style Guide (PDF) We can all be a brand and the idea of cultivating a creative […]
5 Interview Questions to Spot a Creative Thinking Super Hero
Interviewing and hiring super-power-like creative talent can have it’s own set of challenges. Finding someone who is a creative out-of-the-box design thinker isn’t always obvious from just looking at a resume or a portfolio. Many creative projects shown on portfolios are typically not just the work of the candidate, but also a collaboration the work […]