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Sara Shuman

AI-Powered Product & UX Design Leader

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The up side of the pandemic? Life changing innovations that could make the “new normal” a better place for everyone.

April 19, 2020 by Sara Shuman

Quickly accepting the losses of our “old” normal will help move us into the next phase. “Never let a serious crisis go to waste,” said the former Obama adviser Rham Emanuel. He recently reprised that quote which he originally used during the 2008 financial crisis. Speaking on ABC’s This Week, Emanuel pointed out, “It’s an […]

Video Conference Survival Hacks – from backgrounds, lighting tips, to bingo!

April 2, 2020 by Sara Shuman

Having worked from home for over 15 years, here are some “the new normal” video conference tips and tricks. It looks like Zoom has become the new Kleenex in the video conferencing platform. They certainly were not the first mover in this space but ended up being the most successful fast follower to win this […]

Welcome to Sprint 1.0 Coronavirus LA – what to expect from a user experience

March 5, 2020 by Sara Shuman

What we can expect in this next 2-week sprint in Los Angeles. Gov. Gavin Newsom declared a state of emergency on Wed, March 5th for Los Angeles over one death from the Coronavirus and seven infected patients in LA County. The virus has now been reported in 12 counties in California and has sickened more […]

Redesigning Every Day Things

Everyday Things We’re Dying to Redesign

January 23, 2020 by Sara Shuman

Let’s save the world from a thousand tiny moments of frustration. There are so many opportunities to redesign everyday life experiences, from voting to scheduling your next doctor appointment effortlessly online. Rethinking online user experiences has been my bread and butter in the tech space. But there are so many everyday experiences that could create […]

Digital Disruptive Trends for 2020

5 digital disruptive trends in 2020 we are keeping an eye on.

December 30, 2019 by Sara Shuman

If you don’t like change, you’re in the wrong business. Digital Design innovations are changing rapidly, and it’s important to keep an eye on what’s just a passing trend or what actually becomes tomorrow’s mainstream. We need to know the relevant new UI tools and technology that can help us creatives solve business problems in […]

Year in Review – Design Tools. Work smarter, not harder.

December 12, 2019 by Sara Shuman

Web design tools to help you work smarter in 2020 There are many web design tools available right now that enable designers to work smarter and collaborate more efficiently. The speed of innovation in the web development space is accelerating every year. No matter what you’re trying to do, chances are there’s a tool designed […]

The Music of Great Design by Sara Shuman

October 24, 2019 by Sara Shuman

Oracle’s Modern Marketing Interview with Sara Shuman, Published on June 8, 2018 Recently, we sat down with the charming Sara Shuman, the interactive creative director at Oracle, to talk about how she has learned to ride the ebbs and flows of the technological sea. From analog computing to voice-driven experiences, Shuman has seen it all […]

A/B Testing Your Resume

September 19, 2019 by Sara Shuman

Is it possible to optimize your resume with A/BTesting? We say yes – test everything, even your resume. A/B testing is a way of comparing two versions of a web page, or an email/landing page, to determine which one performs better. With A/B testing, two or more options of a page are shown to random […]

5 TIPS: How To Successfully Manage Distributed Creative Teams

June 12, 2019 by Sara Shuman

Virtual workspaces enhance efficiency and enable hiring the best talent, no matter where they live. Being liberated from an office space has big benefits. During my personal engagement of 12-plus-years as a successful remote worker myself, I’ve learned essential skills for managing a team successfully from afar. Managing remote teams isn’t without its challenges. Some […]

Non-Creepy Personalization Done Right

May 20, 2019 by Sara Shuman

Gone are the days of just welcoming the user to your website with their first name, “Hello Sara.” It’s simply not enough anymore as there are so many robust ways to deliver personalized content in a “non-creepy” way. Today through the use of Artificial Intelligence, location based data, and Machine Learning, there are more and […]

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About Sara

Sara is a plug-and-play a Conversational AI chat UI/UX designer who plays a critical role in ensuring that conversational AI applications are both functional and engaging

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Address: Southern California, Los Angeles
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Fun Fact

Sara is originally from the Virgin Islands and can hold a meeting using a down-islander accent.

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